In the mid-1950s, a Minneapolis-based electrical engineer named Earl Bakken developed a wearable, battery-powered pacemaker — a device that would soon transform countless lives. Since then Bakken’s company, Medtronic, has become a world leader in medical equipment and therapies for cardiovascular, neurological, and musculoskeletal disorders, chronic health conditions, and surgical procedures. And today another revolutionary device — iPad — is helping Medtronic deliver its state-of-the-art medical technology to physicians and patients worldwide.
“Our mission is to alleviate pain, restore health, and extend life,” says Linnea Burman, Director of Marketing, Drug Delivery Systems in Medtronic’s Neuromodulation division. “We’re working every day to help more patients have access to our therapies. iPad helps us communicate with clinicians; it helps our stories come to life. The sales representative can pull up information quickly and use graphics to tell a story in a very memorable way.”
Putting iPad in the hands of thousands of employees gives Medtronic the ideal platform to present and explain its visionary medical technologies to health care professionals, individual patients, and patient advocacy groups.
“iPad lets us get information to our customers much quicker than we could before,” says Michael Hedges, Medtronic’s Chief Information Officer. “On iPad, the information is delivered in a way that encourages people to use it.”